Nicole Wright's Power40 fitness program guides women in perimenopause to achieve strength and confidence through targeted coaching and a supportive community. She challenges negative views about ageing women, highlighting this time of life as an opportunity for personal power and beauty. With Power40, Nicole helps women rediscover their confidence and feel valued again.
To create tailored strategies that help my clients stand out. By analyzing what competitors are doing (and what they’re missing), I help clients identify opportunities to carve out their unique space in the market.
In a crowded market, generic messaging won’t cut it—what you say and how you say it is what makes your brand sought out and sold out. Many entrepreneurs fall into the trap of trying to sound professional or serious, especially in the health and wellness space. But the truth is, people crave authenticity and connection. I help you ditch the stale jargon and create messaging that’s raw, real, and unapologetically you.
I dig deep into who your audience is and what emotions you want to evoke through your visuals. Together, we’ll use color theory, unique design elements, and a cohesive identity that sets you apart from the sea of cookie-cutter wellness brands.
Without brand guidelines, your business can quickly turn into a hot mess of random fonts, scattered colors, and confusing messaging. A little structure now saves you from a whole lot of "WTF am I doing?" later. Guidelines provide clarity, cohesion. With this kind of consistency, your audience will recognize and trust you—every single time.
Branding isn’t just about logos or pretty colors—it’s a journey into the core of who you are (and who you aren’t). It’s about digging deep to uncover the real people behind the business, the values they hold, and even the stories they might be hesitant to share. Many incredible clients have walked away not just with a fresh brand but with a renewed confidence in how they show up in the world. And, lucky for all of us, a few of them are ready to spill the tea on what it’s really like to work together.
